This Privacy Policy explains how personal data is processed in connection with the Advancify SaaS website, platform, APIs, and demo environments.
Advancify SaaS is operated by Advancify Limited, an Irish company (“Advancify”, “we”, “us”, “our”), which acts as the data controller under the EU General Data Protection Regulation (GDPR), UK GDPR, the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), and the Australian Privacy Act 1988.
Contact: privacy@advancify.co
This Privacy Policy applies to:
This policy does not apply to Advancify consumer applications for individuals, which are governed by separate privacy policies and operate under different data-processing models.
We apply strict data minimisation and collect only data necessary to operate and support the SaaS service.
Advancify SaaS enables business customers to integrate biofeedback-driven interaction insights into their digital products.
Depending on the configuration and use case, the platform may process raw interaction signals generated via standard device cameras. These signals may include:
Advancify does not receive, store, or process video streams, images, or audio data. Only abstract, non-reconstructable data points and signals are transmitted to Advancify servers and processed into non-medical, non-diagnostic interaction metrics.
Processed data is used solely to provide platform functionality, analytics, and insights to business customers and is not used for identification, authentication, advertising, profiling, or medical purposes.
Advancify may provide a limited demo or evaluation version of the Advancify SaaS platform upon request by prospective customers.
When using the demo version, certain raw interaction signals generated via device cameras may be transmitted to Advancify servers solely for the purpose of demonstrating and evaluating the platform’s biofeedback capabilities.
Such signals may include abstract eye-movement landmarks, blink events, gaze direction vectors,
and rPPG-derived pulse signals.
No video streams, images, or audio data are transmitted or stored.
Demo data is processed in an anonymized manner. Advancify does not receive or store names, email addresses, age, gender, or other directly identifying personal data in demo mode.
Demo data is not used for identification, authentication, profiling, advertising, or medical purposes and is retained only for the duration necessary to support demonstration, evaluation, and technical validation of the platform.
Advancify SaaS uses automated processing to analyze interaction and usage patterns in order to:
This automated processing does not produce legal or similarly significant effects on individuals and is not used for decision-making related to employment, health, credit, eligibility, or rights.
We use personal data for the following purposes:
We do not sell personal data.
Depending on context and jurisdiction, we rely on the following legal bases for processing personal data:
We share data only with trusted service providers that support:
All service providers process data solely on our behalf and under contractual data-protection obligations.
Advancify Limited is based in Ireland. Where data is processed outside the EU or UK, we rely on Standard Contractual Clauses or equivalent safeguards approved under applicable law.
Depending on your location, you may have rights to access, correct, delete, or restrict processing of personal data.
Requests may be submitted to privacy@advancify.co.
We may verify your identity before responding.
We may update this Privacy Policy from time to time.
Updates will be posted with a revised effective date.
Advancify Limited
Venture Hub, 136 Capel Street,
Dublin, D01 T2c9,
Ireland